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Develop and implement strategic Digital Marketing and Communication Plans to meet Client’s Animal Health's business objectives. Own Digital Marketing Campaigns and lead cross functional strategy with Brand Management, Marketing Operations, and Customer Success teams to define & test the value propositions of our digital health products. Produce best-in-class digital marketing materials that drive demand for Client animal health brands and inspire our customers (Vet clinics) to engage and act.

This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels. While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed. This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).

Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.

Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.

Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.)

Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.

Invent and analyze test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.

Build traffic-driving campaigns for current and future product and feature launches.

Create marketing assets to support campaigns in partnership with dedicated in-house design and external agency partner teams.

Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.

Take into account design aesthetics and be adept in persuasive copy writing to develop strategic campaigns that resonate with the end customer.

Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.

Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.

Continuously elevate the caliber of the organization’s use of multiple marketing channels to deliver positive customer experiences.

Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.

Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.

Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.

Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen Client's digital health product portfolio.

Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall, Client digital team objectives.

Through social media, influencer marketing, web, and email, lead key Client’s brands’ presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.

Leverage brand/category followers and industry for insights, content, ideas and innovation.

Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.

Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly.

Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.

Utilize tools and feedback to create communication and marketing activation plans.

Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Team player: ability to work well with others in a collaborative environment.

Unrelenting in looking for innovative approaches to have impact on the business.

Quickly comprehend complex projects and respond with thoughtful & professional guidance.

Paid Digital and Social Media strategies including analytics.

Email marketing and Execution of omni-channel marketing campaigns

Lead Nurturing/Acquisition Marketing and Audience Development

Digital Campaign mapping and tracking

1-2 years’ experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce

Exceptional organizational, project and people coordination skills

Qualifications:         

Bachelor’s degree in business, Marketing or related field.

Excellent written and verbal communication skills.

5-7+ years’ experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.

Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.

Proficiency with MS Office.